Nike Future Footprints -
Step up, shape tomorrow
Nike's "Future Footprints" campaign aims to inspire and empower the next generation to make sustainable choices while staying active and stylish. The campaign focuses on three key pillars: Education, Action, and Community.
Nike apparel labelled with 'sustainable materials' has at least 50% recycled content. The brand hopes to significantly reduce its emissions and impact by reusing, recycling, and repurposing existing materials.
Role : Generative AI, Art Direction, Photo editing
Tools : Figma, Photoshop, Midjourney, ChatGPT
Nike apparel labelled with 'sustainable materials' has at least 50% recycled content. The brand hopes to significantly reduce its emissions and impact by reusing, recycling, and repurposing existing materials.
Role : Generative AI, Art Direction, Photo editing
Tools : Figma, Photoshop, Midjourney, ChatGPT
Generative AI imagery
The process began by brainstorming and putting together a moodboard to best understand what visual language would be ideal for the campaign. Vibrant and eye-catching imagery featuring young people wearing Nike's sustainable product line in urban, outdoor settings showing a bright future of the planet was the set direction. By using Midjourney I generated assets or photography of the intended users wearing Nike’s products and then went on to use Photoshop to create the backdrops.
Photoshop Wizardry
The idea was to showcase models wearing Nike’s products in a future proof sustainable fantasy. Going all out with editing and having fun, I created a magical land where one leaves behind unwanted plastic, carbon and waste and enters a new clean world.
#GreenKicks: Showcase Nike's sustainable footwear collection on Instagram and TikTok, highlighting the eco-friendly materials used in production and how they contribute to fighting climate change. Encourage users to share their favorite styles and why sustainability matters to them.
#NikeNatureWalks: Organize virtual nature walks led by environmental experts or athletes wearing Nike sustainable gear. Encourage participants to share their outdoor experiences and eco-friendly habits on social media, tagging Nike and using the campaign hashtag.
#GreenGoals: Challenge Gen Z to set personal sustainability goals for themselves, such as reducing single-use plastics or participating in local environmental clean-up events, and share their progress on Instagram and TikTok using Nike products as part of their journey.
#NikeNatureWalks: Organize virtual nature walks led by environmental experts or athletes wearing Nike sustainable gear. Encourage participants to share their outdoor experiences and eco-friendly habits on social media, tagging Nike and using the campaign hashtag.
#GreenGoals: Challenge Gen Z to set personal sustainability goals for themselves, such as reducing single-use plastics or participating in local environmental clean-up events, and share their progress on Instagram and TikTok using Nike products as part of their journey.
Nike and consumers can collaborate by prioritizing sustainable materials and production methods, reducing waste through recycling programs, and advocating for environmental stewardship. By choosing Nike products made with eco-friendly materials and participating in recycling initiatives, consumers can align with Nike's sustainability goals and collectively reduce our environmental impact. Through mutual commitment and action, Nike and consumers can contribute to a more sustainable future for the planet.